Brand & Sales Manager – Beverage Industry

About the role

We are a leading importer and distributor of iconic alcohol brands in the GCC. The Brand & Sales Manager will act as the custodian of these brands, driving equity, delivering activations and collaborating closely with the sales team to maximise market presence.

Key responsibilities

• Develop and implement brand plans that align with global guidelines while adapting to local market dynamics.
• Serve as the internal and external brand ambassador, ensuring consistent messaging and positioning.
• Plan, execute and oversee innovative brand activations, events and promotional campaigns, managing agencies and vendors to meet budget and timeline targets.
• Partner with the sales team to support trade‑marketing initiatives, provide tools, training and insights for effective brand advocacy.
• Monitor brand performance, market trends and competitor activity, producing regular reports on campaign effectiveness and ROI.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 3‑5 years of brand‑management experience, preferably in FMCG or the beverage/alcohol sector.
• Strong understanding of trade marketing and consumer activation strategies.
• Excellent communication, project‑management and stakeholder‑engagement abilities.
• Creative thinker with a data‑driven approach to decision‑making.

Required skills