Brand Specialist

About the role

The Brand Specialist supports the development and execution of brand and marketing initiatives to increase brand awareness, ensure consistency, and grow market share across all channels. This role coordinates internal teams and external agencies while maintaining strict brand standards.

Key responsibilities

• Assist in planning and executing brand campaigns, promotions, and product launches, coordinating with sales, trade marketing, digital, and supply chain teams.
• Support the creation of marketing materials such as packaging, POSM, digital content, and ATL/BTL assets, ensuring alignment with brand guidelines.
• Liaise with creative, media, and production agencies, monitoring timelines, budgets, and deliverable quality.
• Conduct regular market scans to track competitor activities, trends, and consumer insights, preparing reports for the Branding Manager.
• Monitor key brand KPIs including sales performance, market share, and campaign ROI, assisting in monthly and quarterly performance reports.
• Assist in tracking marketing budgets and expenses, ensuring proper documentation and alignment with approved budgets.
• Organize meetings, prepare presentations, maintain documentation, and manage brand assets and marketing material inventory.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 0–3 years of experience in marketing or branding, preferably within FMCG.
• Experience working with agencies and managing multiple projects simultaneously.
• Saudi national.

Required skills

• Proficiency in MS Office (PowerPoint, Excel).
• Familiarity with marketing tools.
• Experience with digital marketing platforms (nice to have).
• Knowledge of Nielsen or other market data tools (nice to have).
• Basic design or content creation awareness (nice to have).