Cluster Director of Sales – Swissôtel Makkah & Al Maqam

About the role

Swissôtel Makkah and Swissôtel Al Maqam are two five-star hotels in the Abraj Al Bait complex near the Masjid Al Haram, offering around 1,500 rooms and suites each. As Cluster Director of Sales, you report to the Cluster General Manager and lead sales strategy and execution for both hotels, driving account growth, business conversion and revenue delivery while building a high-performing sales team.

Key responsibilities

• Develop and execute the annual sales plan for both hotels, aligned with budgets, forecasts, market segments and the commercial strategy.
• Work with the Group Commercial Strategy Director to identify business needs and coordinate actions with Accor Sales, ISR and key source markets.
• Lead proactive sales across assigned segments and accounts, grow production, acquire new accounts and convert qualified opportunities.
• Prepare and negotiate sales contracts and agreements in line with approved pricing, credit, contracting and business conditions.
• Monitor leads, offers, options and group business with Sales Operations and Reservations, ensuring timely follow-up and conversion.
• Forecast directly with Revenue Management and maintain accurate annual and monthly forecasts, booking pace, account production, pipeline and lead reports.
• Take part in the annual Sales and Market Plan, quarterly updates and hotel budgets, adapting tactics to demand and competition.
• Maintain separate sales plans for each hotel, reflecting their positioning, market mix, inventory and Umrah, Ramadan and Hajj priorities.
• Lead, coach and develop the Sales team, setting account ownership, market coverage, activity plans, targets and performance standards.
• Produce management reports on sales contribution, account performance and market activity for senior management.
• Represent the hotels in sales calls, site inspections, trade shows, roadshows and key account meetings, and work with Revenue, Reservations, Marketing, Distribution, Banqueting and operations.

Required profile

• Demonstrated previous experience in a Director of Sales role, preferably in a multi-property environment, with a proven ability to close a sale.
• Knowledge of the hospitality industry and strong understanding of Makkah and key source markets.
• Relevant degree in sales, hospitality, business development or another business field.
• Strong leadership, communication, analytical and organisational skills, and excellent selling and coaching abilities.
• Ability to work under time pressure and demanding travel schedules.