Digital Advertising Specialist – Paid Media

About the role

We are looking for a results‑oriented Digital Advertising Specialist to plan, execute, and optimise paid campaigns across multiple platforms. The role focuses on driving conversions and maximising ROI for our clients in the Saudi Arabian market.

Key responsibilities

• Create and manage paid advertising campaigns on Meta, Google, TikTok, Snapchat, and LinkedIn.
• Conduct audience research, targeting and develop campaign structures, ad sets, and creatives.
• Monitor performance, optimise bids and budgets, and perform A/B testing on ads, audiences and landing pages.
• Track key metrics such as CPL, CPA, CTR, ROAS and conversion rates.
• Generate performance reports and provide actionable recommendations.
• Stay updated on platform changes and emerging advertising trends.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 2–4 years of experience in paid media or digital advertising.
• Proven experience working with the Saudi Arabian market and understanding of local consumer behaviour.
• Strong analytical and reporting abilities.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• TikTok Ads
• Snapchat Ads
• LinkedIn Ads
• A/B testing
• Conversion tracking