Digital Communication Performance & Monitoring Director

About the role

The Digital Communication Performance & Monitoring Director leads the strategy, implementation and continuous improvement of digital communication performance and monitoring across all online channels. Reporting to senior management, the role ensures compliance, brand protection and data‑driven optimisation of digital assets.

Key responsibilities

• Develop and execute digital communication performance and monitoring strategies aligned with corporate objectives.
• Conduct regular audits of websites and social media platforms to verify compliance with internal policies, ICR and cybersecurity standards.
• Manage access controls and prevent unauthorized usage of digital assets.
• Implement standardized content models and brand‑aligned messaging across all digital channels.
• Oversee real‑time monitoring systems to detect brand impersonation, fake accounts, misinformation and reputation threats.
• Lead daily tracking and analysis of campaign and platform performance using advanced analytics tools and KPIs.
• Provide strategic insights, sentiment analysis and response recommendations to safeguard brand health.
• Utilise AI‑powered tools for audience sentiment tracking and automated risk alerts.
• Calculate ROI and other performance indicators to assess marketing effectiveness.

Required profile

• Proven leadership experience in digital communication, performance monitoring or related fields.
• Strong understanding of compliance, cybersecurity and brand protection requirements.
• Ability to translate data insights into strategic recommendations.
• Excellent stakeholder management and change‑leadership capabilities.

Required skills