Digital Marketing Manager

About the role

HALA, a leading fintech in the MENAP region, is looking for a Digital Marketing Manager to lead its digital acquisition and performance marketing efforts. You will own the strategy, execution, and optimisation of paid channels to drive growth for payment products and services.

Key responsibilities

• Develop and lead the paid acquisition strategy across SEM, paid social, display and other relevant channels.
• Own end‑to‑end digital acquisition performance, from awareness to conversion and activation.
• Manage budgets, optimise channel allocation based on CAC, ROI and business goals.
• Plan campaigns, define audience targeting, run retargeting and A/B tests to improve results.
• Collaborate with Product, Creative and Technology teams to optimise landing pages and conversion funnels.
• Set up and monitor KPIs, attribution models, dashboards and performance reports.
• Partner with cross‑functional teams to support product launches and growth initiatives.
• Identify new digital channels, technologies and growth opportunities.
• Ensure campaigns comply with brand standards and KSA regulatory requirements.
• Lead and develop the internal Digital Marketing team and external agencies.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration or related field (or equivalent experience).
• 5–6 years of experience in digital/ performance marketing, paid media or a similar role.
• Strong analytical mindset with data‑driven decision‑making.
• Excellent communication skills in Arabic and English.
• Experience in fintech, payments, e‑commerce or technology is a plus.

Required skills

• Hands‑on knowledge of Google Ads and Meta Ads.
• Expertise in SEM, paid social, retargeting and digital analytics.
• Proficiency with web analytics and campaign measurement tools.
• Experience with A/B testing, conversion optimisation and ROI measurement.