Digital Marketing Specialist – Lead Generation

About the role

We are looking for a data‑driven Digital Marketing / Performance Marketing Specialist to plan, execute and optimise paid social media lead‑generation campaigns across Google Ads, Meta, TikTok and other platforms. The role works closely with creative and marketing teams in a fast‑paced, global EdTech environment.

Key responsibilities

• Plan, launch and optimise paid campaigns on Google Ads, Meta, TikTok and other relevant platforms.
• Manage and allocate digital advertising budgets to maximise ROI and ROAS.
• Monitor daily performance, conduct A/B testing and adjust targeting, creatives and bids.
• Track and analyse KPIs using Google Analytics, Meta Pixel and Google Tag Manager.
• Collaborate with internal teams to optimise landing pages and improve conversion rates.
• Conduct competitor benchmarking and market performance analysis.
• Provide performance insights to guide creative direction and copy.
• Prepare detailed weekly and monthly performance reports with actionable recommendations.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum 2 years of experience in digital/performance marketing or paid media.
• Strong analytical mindset with the ability to interpret data and optimise campaigns.
• Fluent in English and Arabic.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• Google Analytics
• Meta Pixel
• Google Tag Manager
• A/B testing
• Campaign budget management
• Landing page optimisation
• Competitor benchmarking

What we offer

• Competitive and stable compensation package.
• Opportunity to work in a fast‑growing global EdTech company.
• International, English‑speaking professional work environment.
• Clear career development path within performance marketing and creative teams.
• Exposure to large‑scale regional growth and performance marketing projects.