Digital Marketing Specialist – Remote

About the role

We are looking for a results‑driven and creative Digital Marketing Specialist to join our growing team remotely. You will design, launch, and optimise multi‑channel campaigns that boost brand awareness, generate leads, and drive website traffic while supporting overall business growth.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan and manage integrated campaigns across paid, owned, and earned media.
• Conduct keyword research, SEO optimisation, and monitor organic performance.
• Create, manage, and optimise PPC campaigns on Google Ads, Bing Ads, and social platforms.
• Develop social media content calendars, publish engaging posts, and track community interaction.
• Design and execute email marketing workflows, segment audiences, and monitor engagement metrics.
• Collaborate with content creators to produce SEO‑friendly blogs, case studies, and lead‑generation assets.
• Track, analyse, and report campaign performance using Google Analytics, Google Search Console, and marketing dashboards.
• Manage marketing automation tools and CRM systems to nurture leads and retain customers.

Required profile

• Results‑driven and creative mindset.
• Strong strategic thinking and analytical abilities.
• Hands‑on execution skills with a data‑driven decision‑making approach.
• Ability to collaborate effectively with cross‑functional teams.

Required skills

• Search Engine Optimization (SEO) – keyword research, on‑page optimisation.
• Pay‑Per‑Click (PPC) advertising – Google Ads, Bing Ads.
• Social media marketing – content planning and community management.
• Email marketing – campaign design, segmentation, compliance.
• Analytics tools – Google Analytics, Google Search Console.
• Marketing automation platforms and CRM systems.