Digital Marketing Specialist – Riyadh (On-site)

About the role

The Digital Marketing Specialist will lead and optimise online marketing campaigns for 2Line Media’s clients in Saudi Arabia. Working on‑site in Riyadh, the role involves planning, executing and analysing performance‑driven strategies across social, search and other digital channels. The specialist will collaborate closely with account managers and creative teams to deliver measurable customer acquisition results.

Key responsibilities

• Plan and execute digital marketing strategies across social media, search and other online channels.
• Monitor campaign performance and analyse web analytics data.
• Prepare performance reports and recommend data‑driven adjustments to improve conversion and ROI.
• Collaborate with account managers and creative teams to ensure consistent brand messaging and audience targeting.
• Stay up‑to‑date with digital marketing trends, tools and best practices in the Saudi market.

Required profile

• Proven experience in planning and executing performance‑focused digital marketing campaigns.
• Proficiency in managing paid and organic social media campaigns on major platforms.
• Ability to work with web analytics tools such as Google Analytics to track and report performance.
• Strong written and verbal communication skills and ability to work cross‑functionally.
• Experience in lead generation, conversion optimisation and performance marketing.
• Familiarity with the Saudi digital landscape; Arabic and English proficiency is a plus.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience.
• Ability to work on‑site in Riyadh, manage multiple projects and meet deadlines in a fast‑paced environment.

Required skills

• Social Media Marketing (paid & organic)
• Google Analytics (or similar web analytics tools)
• Performance Marketing
• Lead Generation
• Conversion Optimization