Event & Experience Marketing Professional

About the role

IBM’s Marketing, Communications & Corporate Social Responsibility team is seeking an Event & Experience Marketing Professional based in Riyadh, Saudi Arabia. The role focuses on designing and delivering client‑focused events that showcase IBM’s innovations and drive measurable business outcomes.

Key responsibilities

• Partner with demand generation, field marketing and partner acceleration teams to define event objectives, target audiences and success metrics aligned with business goals.
• Design integrated client journeys, including branding, content and engagement strategies, to capture and convert interest into pipeline and revenue.
• Manage end‑to‑end event processes and tools, ensuring compliance with IBM’s audit, legal and financial standards.
• Implement and oversee a Response Lead Management (RLM) plan to coordinate pre‑ and post‑event follow‑up across field and sales teams.
• Analyze event performance data, extract insights and apply data‑driven recommendations to improve future events.

Required profile

• Bachelor’s degree (or equivalent) required.
• Experience developing event strategies that drive business outcomes.
• Proven ability to create integrated event experiences that blend branding, content and engagement.
• Familiarity with end‑to‑end event process management and compliance requirements.
• Strong analytical mindset with experience interpreting performance data.
• Exposure to Response Lead Management (RLM) processes.

Required skills

• Event strategy development
• Integrated event experience design
• Event process management
• Performance analysis
• Response Lead Management (RLM)