Head of Commercial Excellence & International Market

About the role

Lead and drive commercial excellence across Basamh Group by enhancing processes, performance management, and capabilities. Develop and execute international business strategies to expand market presence and ensure sustainable growth. This senior role reports directly to senior leadership and influences the entire commercial organization.

Key responsibilities

• Develop and implement commercial excellence frameworks, tools, and best practices.
• Drive performance management through KPIs, dashboards, and continuous tracking of commercial results.
• Identify performance gaps and lead initiatives to improve sales effectiveness, profitability, and operational efficiency.
• Standardize commercial processes across channels and functions to ensure consistency.
• Oversee trade‑investment optimisation and ensure ROI‑driven decision making.
• Leverage data, analytics and reporting tools for data‑driven decision making.
• Design and execute international market expansion strategies, evaluating new opportunities, partnerships and distribution models.
• Manage relationships with key international partners and distributors, tailoring go‑to‑market strategies for each market.
• Align cross‑functional teams (Sales, Marketing, Supply Chain, Finance) for integrated commercial execution.
• Lead the Commercial function’s strategy, OKRs and performance roadmap, monitoring progress and driving corrective actions.
• Set clear performance objectives, provide support and regular feedback to direct reports, and participate in talent identification and recruitment.

Required profile

• Proven leadership experience in commercial excellence or similar senior commercial roles.
• Demonstrated success in developing and executing international market expansion strategies.
• Strong ability to work cross‑functionally and align diverse stakeholders.
• Experience in performance management, KPI definition and data‑driven decision making.
• Excellent communication and people‑management skills, with a track record of developing high‑performing teams.

Required skills