Head of Marketing

About the role

The Head of Marketing will be the senior marketing authority for the Amaala health resort, translating Clinique La Prairie’s global brand strategy into a high‑impact, locally resonant acquisition engine. Reporting to the Resort General Manager and working closely with Global Marketing, the role drives qualified demand and converts high‑net‑worth audiences into bookings.

Key responsibilities

• Lead and coordinate the full external agency ecosystem, including 360 strategic/creative, regional and local PR, and media‑buying partners.
• Set briefs, performance expectations and KPIs for each agency, manage contracts and ensure output is on‑brand, on‑strategy and on‑budget.
• Define channel mix and budget allocation for new‑client acquisition across paid social, paid search, SEO, partnerships, events, referral and CRM‑driven reactivation.
• Own the acquisition budget, reallocate spend based on performance data, and protect disciplined pipeline investment.
• Report on cost of acquisition, qualified‑lead volume and conversion metrics, optimizing mid‑to‑bottom‑funnel performance.
• Act as the single interface between Global Clinique La Prairie and the resort, localising global strategy while feeding market intelligence back to headquarters.
• Represent the brand publicly with journalists, partners and UHNW guests, embodying the resort’s credibility.

Required profile

• Proven senior marketing leadership experience in luxury or high‑end hospitality/health sectors.
• Demonstrated ability to manage complex agency ecosystems and large marketing budgets.
• Strong analytical mindset with a track record of driving qualified demand and measurable ROI.
• Excellent communication skills, comfortable engaging with media, partners and ultra‑high‑net‑worth clientele.

Required skills

• SEO
• Paid Social Advertising
• Paid Search Advertising
• CRM platforms
• Media buying and planning