Key Account & Business Development Supervisor

About the role

FRAND, a specialist in importing, distributing and developing food brands, is seeking a Key Account & Business Development Supervisor. The role focuses on managing and expanding existing key accounts while identifying new business opportunities across Modern Trade, E‑commerce, Quick Commerce, Wholesale and HORECA channels.

Key responsibilities

• Manage and develop key customer accounts, building long‑term relationships and achieving sales and distribution targets.
• Develop account sales plans, negotiate product listings, pricing, commercial terms and additional shelf space.
• Plan, execute and evaluate promotional activities, measuring impact on sales and profitability.
• Monitor FRAND product presence on e‑commerce and quick‑commerce platforms, ensuring accurate images, titles, descriptions, pricing, categorisation and availability.
• Coordinate with outsourced merchandising to ensure high execution standards in stores, including shelf presentation, pricing, promotional displays, FEFO compliance and field reporting.
• Track customer orders, sales forecasts, inventory availability and deliveries; analyse sell‑in, sell‑out, returns and overall account performance and prepare periodic reports.
• Identify and develop new business opportunities, manage the sales pipeline through the CRM system from initial contact to onboarding, and monitor market trends and competitor activities.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales or a related field.
• Minimum 8 years of FMCG sales experience in the Saudi market.
• Proven experience in Key Account Management, Modern Trade, E‑commerce or Quick Commerce.
• Experience in promotional planning and merchandising execution.
• Strong negotiation, commercial planning and sales analysis capabilities.
• Fluent in Arabic and English.
• Valid Saudi driving licence, personal vehicle and willingness to travel for field visits.
• Established network within Modern Trade, Wholesale, E‑commerce or HORECA sectors is an advantage.

Required skills

• Microsoft Excel
• CRM/ERP systems