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Marketing Communications Manager

National Initiative Human Resource Company · King Abdullah Economic City

🇬🇧 English
Brand strategy SEO SEM Content strategy Digital marketing Media relations Crisis communication Analytics

Job description

About the role

We are looking for an experienced Marketing Communications Manager to lead brand management and public relations for a fast‑growing, PIF‑backed manufacturing organization in Saudi Arabia. The role will shape the company’s brand reputation, market positioning, and corporate communications strategy across digital, traditional, and industry platforms.

Key responsibilities

  • Develop and govern the brand strategy, visual identity, tone of voice, and corporate narrative.
  • Design and execute integrated 360° marketing campaigns across digital, print, events, PR, ATL and BTL channels.
  • Oversee website content strategy, SEO/SEM initiatives, and user‑experience optimisation.
  • Create corporate content such as videos, thought‑leadership pieces, white papers, presentations and social‑media assets.
  • Build and maintain media, journalist and influencer relationships to enhance corporate reputation.
  • Manage external agencies, ensuring delivery against KPIs and contractual terms.
  • Establish crisis‑communication frameworks and reputation‑management protocols.
  • Monitor brand health, share of voice, competitor activity and provide data‑driven recommendations.

Required profile

  • Proven experience in marketing communications, brand management and public relations within a large or industrial organization.
  • Strategic mindset with the ability to align internal stakeholders to brand standards.
  • Strong analytical skills to interpret market intelligence and campaign performance.

Required skills

  • Brand strategy and governance
  • SEO / SEM
  • Content strategy and creation
  • Digital marketing
  • Media relations and public‑relations
  • Crisis communication
  • Analytics and KPI measurement

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Published 2 months ago

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National Initiative Human Resource Company

King Abdullah Economic City