Marketing Director

About the role

We are a Saudi‑based company building a high‑impact B2C digital application that aggregates entertainment, tourism, culture and sports experiences. As Marketing Director you will own brand positioning, product marketing, growth strategy and conversion optimisation across the full customer lifecycle.

Key responsibilities

• Define and own the brand positioning, narrative and value proposition for the consumer app.
• Ensure consistent brand expression across all touchpoints (app, digital, ATL, PR, partnerships).
• Translate product features into clear consumer benefits and lead go‑to‑market strategies for new features and categories.
• Design and execute full‑funnel B2C growth strategies, managing paid and organic acquisition channels including performance marketing, ASO, SEO, social, influencers and referrals.
• Lead conversion rate optimisation across the app, landing pages and onboarding flows using data, A/B testing and cohort analysis.
• Own marketing analytics, dashboards and reporting to monitor acquisition, activation, engagement and retention metrics.

Required profile

• Minimum 10 years (120 months) of experience in consumer mobile applications, digital platforms or marketplaces.
• Proven track record scaling B2C apps in Saudi Arabia with deep understanding of local user behaviour.
• Strong ability to translate product value into mass adoption and sustained engagement.

Required skills

• SEO
• ASO