Marketing Manager – Content Creation & Performance Marketing

About the role

WOODS Specialty Cafe & Roastery is looking for a creative, data‑driven Marketing Manager to lead content creation, paid advertising and brand storytelling across its digital channels. The role blends creative direction with performance marketing to acquire new customers, retain existing ones and strengthen the brand’s premium positioning.

Key responsibilities

• Lead full‑cycle content production, including reels, TikTok videos, UGC/EGC, product photography, lifestyle and educational assets.
• Develop monthly content calendars and platform‑native creative concepts for Instagram, TikTok, Snapchat and YouTube.
• Manage and optimise paid campaigns on Meta, TikTok, Snapchat, Google and YouTube Ads, covering brand awareness, product launches, e‑commerce sales and lead generation.
• Design and implement structured marketing funnels (awareness → consideration → conversion → loyalty) and continuously monitor ROAS, CPA, CTR and retention metrics.
• Maintain the premium WOODS brand identity while creating viral, trend‑based content that supports advertising performance.
• Build USP‑focused comparison campaigns, educate consumers on specialty coffee quality and drive subscription, loyalty and repeat‑purchase programs.
• Identify, onboard and manage influencers and creators, overseeing briefs, deliverables and performance tracking.
• Prepare weekly and monthly performance reports, competitor analyses and campaign insights for senior leadership.

Required profile

• Proven experience in content creation and performance marketing, preferably within consumer‑facing brands.
• Strong execution focus, trend awareness and data‑driven decision making.
• Ability to translate consumer psychology into high‑performing creative and advertising strategies.
• Excellent communication skills for cross‑functional collaboration and influencer partnership management.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Ads
• YouTube Ads
• Instagram, TikTok, Snapchat, YouTube platform expertise
• Video production and editing
• Product photography