Marketing Manager

About the role

We are looking for a Marketing Manager to lead member acquisition for our platform targeting Saudi micro‑business owners. The role focuses on converting a warm audience into paying members through owned channels and the existing MSME contact base.

Key responsibilities

• Plan and execute acquisition campaigns across Abdul Latif Jameel owned channels.
• Own the end‑to‑end conversion process from first contact to paid subscription, including messaging, landing journeys, offers and follow‑up.
• Develop Arabic‑first marketing content and voice in line with brand guidelines.
• Measure, report and analyse acquisition and conversion performance, recommending investment priorities.
• Coordinate launch communications for pilot milestones and the public launch.
• Build the evidence base for future paid acquisition, conducting channel tests and establishing cost‑per‑acquisition benchmarks.

Required profile

• Minimum 5 years of experience in digital marketing or growth roles, preferably for subscription‑based or SME‑facing products.
• Proven track record owning conversion funnels and campaign performance from start to finish.
• Native‑level Arabic with professional English proficiency.
• Experience marketing to the Saudi SME or consumer market is a strong advantage.

Required skills