Marketing Manager - LIONS Riyadh

About the role

Tahaluf, a joint venture between Informa PLC, SAFCSP and the Events Investment Fund, organises large B2B and B2C events in Saudi Arabia. LIONS Riyadh is a festival within the global LIONS community, launched by Tahaluf in partnership with LIONS and the Ministry of Media, designed to showcase Middle Eastern creativity. The inaugural three-day festival runs 6-8 December 2027 at KAFD, Riyadh. The Marketing Manager designs and delivers key parts of the marketing strategy to reach commercial objectives and revenue targets, driving awareness, engagement, registrations and ticket sales.

Key responsibilities

• Own and manage marketing campaigns across inbound and outbound channels, from planning and implementation to optimisation
• Drive traffic, engagement, leads, registrations and conversions against agreed KPIs
• Develop integrated campaigns for priority segments such as CMOs, creative leaders, agencies, brands, media professionals, creators and emerging talent
• Work with agencies on paid campaigns and measure and optimise them with analytics and reporting tools
• Build organic growth strategies and support social media planning and community engagement
• Manage campaign calendars, budgets and content calendars, coordinating paid, owned, earned, social, CRM and partner channels
• Lead digital marketers, give feedback and guide the wider marketing, content, PR, creative and commercial teams
• Produce timely campaign reports, recommend changes and share insights with the wider team and senior management
• Support campaign localisation across Saudi Arabia, the GCC and priority international markets

Required profile

• Minimum of 5 years' experience as Marketing Manager
• Bachelor's degree or equivalent experience
• Relevant professional experience in digital, event, media or brand marketing may be considered instead of formal qualifications