Marketing Operations Analyst

About the role

The Marketing Operations Analyst will sit at the intersection of marketing performance and revenue operations, ensuring every lead, campaign, and conversion is accurately tracked and optimized. Based in Saudi Arabia, you will work closely with RevOps, Marketing, and Sales teams in a fast‑moving SaaS environment.

Key responsibilities

• Own marketing analytics and tracking infrastructure (GA4, GTM, Mixpanel, HubSpot, paid media pixels).
• Build, maintain, and optimize dashboards for funnel performance, campaign ROI, SEO impact, and paid acquisition.
• Manage HubSpot operations: workflows, lead routing, segmentation, scoring, and lifecycle automation.
• Oversee lead data quality, enrichment, validation, and synchronization across tools such as Clay, HubSpot, and Salesforce.
• Support attribution modeling (first‑touch, last‑touch, linear) and perform manual attribution when needed.
• Design and execute A/B testing setups, including event tracking and data‑layer configuration.
• Monitor website and funnel performance, identify anomalies, and recommend optimizations.

Required profile

• 2+ years of experience in marketing operations, analytics, or RevOps within a SaaS or digital business.
• Strong hands‑on expertise with HubSpot and its automation features.
• Solid experience implementing GA4, Google Tag Manager, and conversion tracking.
• Understanding of the B2B SaaS funnel (MQL, SQL, Opportunity, Revenue).
• Advanced English communication skills and ability to work aligned with US Eastern or Pacific time zones.

Required skills

• HubSpot
• Google Analytics 4 (GA4)
• Google Tag Manager
• Mixpanel
• Salesforce
• Clay (data enrichment)
• A/B testing tools
• SEO analytics
• Paid media pixel implementation

What we offer

• Remote‑first work environment with flexible hours.
• Exposure to revenue operations and strategic decision‑making in a high‑growth SaaS company.