Private Label Manager – Product Planning & Category Management

About the role

The Private Label Manager will drive product planning for our overseas business, focusing on the development and category management of Private Brand (PB) products. You will shape product strategies that meet local consumer needs and enhance market competitiveness.

Key responsibilities

• Develop product strategies and category structures aligned with local market trends and consumer behavior.
• Identify business opportunities, optimise product assortment and improve competitiveness through data analysis and market research.
• Lead end‑to‑end new product development, including selection, positioning, packaging, pricing and marketing coordination.
• Collaborate with supply chain, procurement, quality control and operations to ensure effective execution of product plans.
• Build and continuously improve localized product management methodologies.

Required profile

• Proven experience in product planning, category management or private‑brand development.
• Strong analytical mindset with the ability to translate market data into actionable strategies.
• Excellent collaboration skills to work across cross‑functional teams.

Required skills