Retail Manager

About the role

The Retail Manager drives sell‑out growth by shaping commercial strategies, aligning sales, marketing, supply chain and finance, and ensuring a strong market presence. This role is responsible for sustainable revenue growth and operational excellence across all commercial activities.

Key responsibilities

• Set and implement annual sell‑out targets and monitor performance against KPIs.
• Lead brand and trade‑marketing activations, launches, visibility projects and planograms.
• Track market share, ranking, trends and competitor activity to uncover new opportunities.
• Manage forecast processes, door development and channel expansion.
• Lead and coach the sell‑out team, conduct performance reviews and drive productivity.
• Build long‑term relationships with key accounts, execute joint business planning and resolve escalations.
• Report commercial KPIs, provide monthly business reviews and implement corrective actions.
• Coordinate with supply chain to ensure accurate demand forecasting, stock health and timely replenishments.

Required profile

• Strong strategic thinking and commercial acumen.
• Proven leadership and team‑management abilities.
• Excellent negotiation, influence and customer‑orientation skills.
• Analytical mindset with problem‑solving capabilities.
• Ability to execute plans efficiently and maintain operational excellence.

Required skills