Senior Social Media Specialist

About the role

invygo, a car-leasing company, is looking for a Senior Social Media Specialist in Riyadh to drive its growth across Saudi Arabia. You will own the company's social presence, build a strong brand voice and turn content into customer growth, creating, shooting, editing and publishing short-form video daily on TikTok, Snapchat and Instagram.

Key responsibilities

• Own the social media presence in KSA end-to-end, with an Arabic-first voice in Saudi dialect and an English lane for the expat audience
• Create, shoot, edit, write and publish short-form video daily, and appear on camera as the face of the brand in explainers, street formats and product walk-throughs
• Build and manage the KSA content calendar around key moments such as Ramadan, Eid, Founding Day, Saudi National Day and Riyadh Season
• Localise brand content, respect local privacy norms and cultural nuances, and ensure captions, scripts and briefs align with product and legal guidelines
• Engage with the community online and route service issues to the CX team
• Work with the influencer agency and creator roster in Riyadh and Jeddah, and recommend top-performing content for paid amplification (TikTok Spark Ads, Snapchat)
• Track the organic funnel from content to app installs and optimise it toward qualified traffic
• Collaborate with the shared production team and the UAE social team on a shared content calendar, and share monthly learnings with the wider marketing team

Required profile

• 3-5 years of experience in social media content creation, including at least one brand or account managed end-to-end
• A strong personal portfolio of short-form video content
• Native Arabic speaker fluent in Saudi dialect, confident on camera, with strong working English
• Deep understanding of the Saudi audience and how they use TikTok, Snapchat and Instagram
• Experience working with creators and UGC; paid social experience (Spark Ads or whitelisting) is a plus
• Data-driven mindset and comfort in a fast-paced startup environment

What we offer

• Competitive salary
• Discounts on invygo's car subscription
• Team engagement days