Senior Performance Marketing Manager (Snapchat, TikTok, ChatGPT Ads)

About the role

A senior performance marketing manager is needed to own paid channels end-to-end for a longevity and home-care business in Saudi Arabia. Only Snapchat Ads, TikTok Ads and ChatGPT Ads (OpenAI Ads Manager) are in scope, and candidates without hands-on experience in all three will not be considered.

Key responsibilities

• Plan, launch, optimize and scale campaigns on Snapchat, TikTok and ChatGPT Ads to drive patient leads and bookings for home care, IV therapy, Tal Omrak screening and longevity center memberships at target cost per lead and cost per booking.
• Build geo-targeted launch campaigns for each new longevity center (Riyadh, Al Khobar and upcoming locations).
• Set up and maintain Snap Pixel / Conversions API, TikTok Pixel / Events API, ChatGPT Ads conversion tracking, GA4 and CRM attribution, and report the true cost per booked patient.
• Brief and test short-form video and Arabic-first creative with the content team and creators, and run A/B tests on hooks, offers and landing pages.
• Manage monthly media budgets, pacing and channel mix, reallocating weekly based on ROAS and lead quality.
• Work with sales and call center to improve lead-to-booking conversion, landing pages, WhatsApp flows and follow-up speed.
• Keep health advertising compliant with Saudi rules (SFDA, MOH, GCAM) and platform health-ad policies.
• Deliver a weekly performance dashboard and a monthly review with the CEO and Director of Marketing.

Required profile

• 3+ years running Snapchat Ads campaigns in Saudi Arabia or the GCC, with Snap Pixel and Conversions API setup and lead-generation objectives.
• 3+ years in TikTok Ads Manager, with TikTok Pixel and Events API, Spark Ads, creator/UGC content and Smart+ or automated campaigns.
• Experience launching and optimizing live ChatGPT Ads campaigns, including conversion tracking, platform/geo targeting and custom audiences.
• Has personally managed budgets of at least SAR 100,000 per month across Snapchat and TikTok and scaled them without losing efficiency.
• Can show case studies with real numbers (CPL, CPA, ROAS, conversion rate).
• Fluent Arabic and English, able to judge whether Saudi-dialect ad copy works.
• Bachelor's degree in marketing, business or a related field, or equivalent experience.

Required skills

• Server-side tagging (sGTM), Snap Conversions API, TikTok Events API, ChatGPT Ads conversion tag, GA4, data layer, UTM governance, consent and CRM/attribution integration.
• Nice to have: healthcare, clinic, aesthetics or wellness marketing in KSA; server-side tools such as Stape; HubSpot, Zoho or a clinic CRM; WhatsApp Business API lead flows; AI tools for creative and bidding; branch-launch experience; platform certifications.