Brand and Marketing Manager

About the role

The Brand and Marketing Manager will lead the development and execution of brand and marketing strategies that enhance Masan’s market presence and support its real‑estate projects. This full‑time, on‑site position in Riyadh requires close collaboration with internal teams and external agencies to deliver impactful campaigns.

Key responsibilities

• Plan and implement integrated marketing campaigns across digital and traditional channels.
• Oversee brand positioning, messaging, and ensure consistency across all touchpoints.
• Coordinate with internal stakeholders and external agencies to produce creative assets.
• Manage digital and social media activities, including content planning and performance tracking.
• Analyze market trends and customer insights to inform strategic decisions.
• Monitor campaign performance, generate reports, and recommend optimisations.
• Support sales initiatives by creating marketing collateral and promotional materials.
• Contribute to events and promotional activities that strengthen Masan’s reputation.

Required profile

• Proven experience in brand management, marketing strategy, and campaign execution within real‑estate or related sectors.
• Strong digital and social media marketing skills, including content planning and analytics.
• Ability to conduct market research, analyse customer behaviour, and translate insights into actionable plans.
• Proficiency in developing marketing materials and coordinating with creative teams or agencies.
• Excellent written and verbal communication in English; Arabic is a plus.
• Solid project‑management and organisational abilities to handle multiple initiatives and deadlines.
• Collaborative mindset with experience working alongside sales, design, and operations teams.
• Bachelor’s degree in Marketing, Business, Communications or a related field; advanced qualifications are advantageous.
• Experience in the Saudi Arabian or GCC market is preferred.
• Commitment to high ethical standards, inclusivity, and a positive workplace culture.

Required skills

• Digital and social media marketing
• Content planning and performance tracking
• Analytics tools for campaign measurement
• Market research and customer insight analysis
• Marketing material development and coordination with creative agencies