Paid Media Specialist

About the role

We are seeking a Paid Media Specialist to plan, execute, optimise and report on paid media campaigns across key digital advertising platforms such as Meta, Google, X, TikTok and Snapchat. Working closely with the Digital Marketing & CRM team and wider business stakeholders, you will help drive growth and revenue through data‑driven paid media activity across ticketing, e‑commerce, fan acquisition and audience growth.

Key responsibilities

• Manage end‑to‑end paid media campaigns from planning and setup through optimisation, reporting and analysis, either in‑house or via an agency.
• Oversee daily budget tracking and allocation, ensuring spend is invested efficiently to maximise ROAS and meet campaign objectives.
• Continuously identify performance‑improvement opportunities through testing, analysis and optimisation.

Required profile

• Proven experience with major advertising platforms including Meta Ads Manager, Google Ads, X Ads, TikTok Ads and Snapchat Ads.
• Demonstrated ability to manage paid media budgets, including allocation, pacing, forecasting and optimisation.
• Strong analytical skills using Google Analytics and other reporting tools to generate actionable insights.
• Excellent attention to detail and a test‑and‑learn mindset for continuous optimisation.
• Fluency in English; Arabic is highly advantageous.

Required skills

• Meta Ads Manager
• Google Ads
• X Ads
• TikTok Ads
• Snapchat Ads
• Google Analytics