Content Manager

About the role

This hands‑on Content Manager role will lead the organic growth and business impact of two digital brands in Saudi Arabia. You will own the end‑to‑end content strategy, editorial planning, production, optimisation and publication while managing a team of writers and editors.

Key responsibilities

• Develop and execute the content strategy and editorial calendar across both websites, prioritising service pages, industry articles, case studies, landing pages and other resources.
• Recruit, brief, assign, review and provide feedback to writers and editors, rewriting content when necessary.
• Oversee the full content lifecycle from research and assignment through editing, expert review, design, SEO validation, approval, publication and ongoing optimisation.
• Manage website content via the CMS, ensuring accuracy, accessibility, mobile‑friendliness, proper formatting, metadata, links, imagery and calls‑to‑action.
• Lead SEO strategy including keyword and competitor research, content audits, search‑intent analysis, keyword mapping, on‑page optimisation and internal linking.
• Coordinate technical SEO initiatives with developers such as crawling, indexing, redirects, canonical tags, XML sitemaps, broken‑link fixes, Core Web Vitals, structured data, migrations and redesigns.
• Run ethical link‑building and digital PR campaigns to earn authoritative coverage.
• Apply E‑E‑A‑T principles to ensure content is accurate, evidence‑based, trustworthy and culturally appropriate.
• Use AI tools responsibly to accelerate content and SEO workflows while maintaining human oversight.
• Improve conversion performance by strengthening service explanations, calls‑to‑action and customer journey pathways.

Required profile

• Proven experience leading content strategy and editorial operations for digital brands.
• Strong track record of managing writers, editors and cross‑functional teams.
• Deep understanding of SEO best practices and ability to translate data into actionable content plans.
• Experience working with website CMS platforms and ensuring technical compliance.
• Ability to collaborate with sales, operations and subject‑matter experts to address customer questions and objections.

Required skills

• SEO (keyword research, on‑page optimisation, content audits)
• Technical SEO (crawling, indexing, redirects, canonical tags, XML sitemaps, Core Web Vitals, structured data)
• Content Management Systems (CMS) administration
• Link‑building and digital PR
• AI‑assisted content creation tools