Digital and Event Marketing Specialist

About the role

This role combines digital marketing, event strategy, content creation, and community growth to expand brand awareness and generate qualified leads for a partner company based in Saudi Arabia.

Key responsibilities

• Develop and execute marketing strategies and tactics designed to increase brand awareness and generate qualified leads.
• Plan and manage full‑cycle marketing campaigns from strategy through execution, measurement and optimisation.
• Experiment with organic and paid acquisition channels, including content marketing, advertising, social media, publicity, lead‑generation campaigns and events.
• Lead the planning and execution of partner webinars, in‑person events, presentations, RSVPs and related activities.
• Research relevant industry expos, networking opportunities and other events, and represent the organisation when appropriate.
• Create valuable, engaging, platform‑appropriate content for WeChat and other Chinese social channels.
• Build and maintain strategic partnerships with relevant industry players and organisations.
• Monitor campaign performance, analyse results, identify insights and measure progress against goals.
• Leverage AI‑powered tools and emerging technologies to improve marketing productivity, content creation and campaign effectiveness.

Required profile

• Native‑like fluency in spoken and written Chinese.
• Strong familiarity with Chinese social media platforms, especially WeChat and Xiaohongshu.
• Previous experience in marketing through internships, campus organisations, professional roles or related activities.
• Working knowledge of the U.S. college application and admissions process.
• Strong time‑management, organisation and prioritisation skills.
• Ability to manage multiple marketing initiatives and event‑related activities in a fast‑paced environment.
• Understanding of current marketing trends, emerging channels and industry best practices.
• Analytical mindset with ability to evaluate campaign performance and translate insights into action.
• Interest in using AI tools to improve marketing efficiency and output.

What we offer

• Annual salary of $45,000–$55,000.
• Paid time off.
• Healthcare coverage.
• Vision and dental benefits.
• Retirement options.
• Parental leave.
• Flexible remote work.
• Professional development opportunities.
• Fun, collaborative and growth‑oriented work environment.