Digital Content Specialist

About the role

The Digital Content Specialist will own the editorial and optimisation process for IKEA’s digital channels, ensuring that product and marketing content is accurate, localised and engaging. You will work closely with merchandising, SEO and digital performance teams to deliver a seamless online experience.

Key responsibilities

• Collaborate with stakeholders to receive plans and identify content update needs.
• Organise and manage content assets based on received plans.
• Review content assets, create web pages and publish them.
• Manage translation and localisation processes for multiple markets.
• Continuously optimise editorial workflows and overall content efficiency.
• Create new content or adapt existing material based on commercial and local requirements.
• Lead content adaptation projects and ensure alignment with merchandising and SEO strategies.

Required profile

• Bachelor’s degree in information systems or a related field.
• At least 2 years of experience in a similar digital content role.
• Proven experience using various content management systems.
• Awareness of digital best‑practice trends, tools and methods.
• Ability to understand customer needs and challenge conventional thinking.
• Strong communication skills to contextualise complex issues and gain stakeholder buy‑in.

Required skills

• Content Management Systems