Digital Marketing Manager

About the role

Boutiqaat is seeking a results‑driven Digital Marketing Manager to own and shape its digital growth strategy. You will lead multi‑channel campaigns, mentor a high‑performing team, and turn data insights into measurable business impact.

Key responsibilities

• Plan, execute and optimise multi‑channel digital campaigns (SEM, SEO, social, email, display, etc.) aligned with business goals.
• Analyse performance metrics (CPL, CPA, ROI, traffic, engagement) and continuously improve ROI.
• Oversee content creation, manage editorial calendars and ensure consistent brand storytelling across Instagram, Facebook, Snapchat, Twitter/X, YouTube and the website.
• Collaborate with Sales and media partners to amplify campaigns and support acquisition efforts.
• Lead, coach and develop a team of SEO specialists, social media managers and content creators.
• Manage the digital marketing budget, track KPIs and report insights to senior management.
• Conduct competitor and market analysis to stay ahead of trends.
• Drive traffic to the website and mobile app through SEO, PPC and performance marketing.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 9–12 years of digital marketing experience, including 3–4 years in a leadership role.
• Proven track record of managing integrated digital campaigns and teams.
• Fluent English; Arabic is a plus.

Required skills

• Google Ads
• Google Analytics
• Facebook Ads Manager
• SEO tools (SEMrush, Ahrefs)
• Email marketing platforms
• CRM systems
• Basic knowledge of HTML, CSS and JavaScript (optional)