Digital Marketing Section Manager

About the role

We are looking for a Digital Marketing Section Manager to lead the development and execution of comprehensive digital marketing strategies that support alfanar Electric’s business objectives. The role will oversee SEO, social media, content, email, and online advertising initiatives while collaborating with cross‑functional teams.

Key responsibilities

• Design and implement digital marketing campaigns (lead generation, remarketing, nurture) across multiple platforms.
• Conduct audience segmentation and persona development to target the right customers.
• Manage SEO initiatives, keyword expansion, and on‑page/off‑page optimization.
• Oversee social media strategy, content calendar, advertising campaigns, and community management.
• Track, analyze and report performance metrics, website analytics, and competitor benchmarks.
• Produce regular performance reports and actionable insights for continuous improvement.
• Coordinate with eCommerce, sales, and marketing teams to align digital activities with promotions and lead generation.
• Supervise a team of digital marketers and ensure high performance.

Required profile

• Proven ability to recruit, develop, and manage high‑performing digital marketing talent.
• Capability to identify and improve low performers or make staffing decisions.
• Strong analytical mindset with a focus on data‑driven decision making.
• Excellent collaboration skills to work with cross‑functional teams.

Required skills

• SEO
• Social Media Management
• Content Marketing
• Email Marketing
• Online Advertising
• Audience Segmentation
• Persona Development
• Performance Analytics
• Reporting
• Keyword Research
• Dashboard Management