Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to plan, execute, and optimise campaigns across multiple online channels. The role focuses on boosting brand awareness, attracting potential customers and improving overall campaign performance to support our growth.

Key responsibilities

• Develop and implement digital marketing plans across social media, search engines, and email marketing channels.
• Manage and optimise paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads.
• Monitor digital platform performance and analyse data using analytics tools.
• Collaborate with content and design teams to produce consistent, effective marketing assets.
• Perform SEO activities to improve website ranking and visibility.
• Track KPIs and prepare regular reports on campaign performance and improvement opportunities.
• Analyse market trends and competitors to identify new opportunities.
• Manage customer databases and execute targeted email marketing campaigns.
• Test and optimise landing pages to increase conversion rates.
• Stay updated on the latest digital marketing trends, tools and advertising technologies.

Required profile

• Diploma or Bachelor’s degree in Marketing, Business Administration, Digital Media or a related field.
• 3–5 years of experience in digital marketing or advertising management.
• Strong analytical, communication and organisational skills.
• Ability to work in a fast‑paced environment and manage multiple campaigns simultaneously.

Required skills

• Google Analytics
• Meta Business Suite
• Google Ads Manager
• Ahrefs
• SEMrush