Influencer Marketing Specialist

About the role

We are looking for an Influencer Marketing Specialist to lead creator‑led growth, social storytelling, and strategic partnerships for Noon Minutes, our hyper‑local delivery platform operating across the UAE and Saudi Arabia. The role sits at the intersection of marketing, partnerships, and analytics, turning insights into campaigns that drive measurable business impact.

Key responsibilities

• Own influencer campaigns end‑to‑end, from strategy and creator sourcing to briefing, execution, reporting, and optimisation.
• Build and manage relationships with creators across mega, macro, micro and nano tiers.
• Negotiate commercial terms, manage contracts, campaign deliverables, timelines and budgets.
• Develop and execute social‑first campaigns aligned with product launches, promotions and cultural moments.
• Partner with Brand and Content teams to shape social media calendars and channel strategies on Instagram, TikTok, YouTube, X and Snapchat.
• Identify emerging trends and quickly launch relevant creator activations.
• Identify, develop and manage strategic partnerships with brands, communities, universities, residential compounds, sports clubs and content platforms.
• Design partnership initiatives that generate measurable outcomes such as customer acquisition, order frequency, basket size and market penetration.
• Collaborate cross‑functionally with Commercial, Growth, Operations, Brand and Performance Marketing teams to activate partnerships across digital, in‑app, on‑ground and creator channels.
• Use data and performance insights to evaluate influencer effectiveness, optimise investment decisions and prioritise partnership opportunities.
• Analyse hub‑ and area‑level performance to pinpoint high‑potential markets for creator and partnership activity.
• Track campaign performance against KPIs including reach, engagement, CAC, orders, ROI and sentiment, providing actionable recommendations.

Required profile

• Proven experience managing influencer campaigns from concept to delivery.
• Strong relationship‑building and negotiation skills with creators and partners.
• Ability to work collaboratively across multiple internal teams.
• Data‑driven mindset with experience measuring and optimising campaign performance.

Required skills