Marketing Business Analysis Specialist

About the role

The Marketing Business Analysis Specialist will work closely with consumer marketing, CVM, planning and pricing teams to turn customer data into actionable insights. You will help improve product performance, identify growth opportunities and support data‑driven decision making across the organization.

Key responsibilities

• Analyze customer information across product subscriptions, campaign performance, demographics, usage patterns and traffic distribution to spot trends and recommend improvements.
• Highlight valuable customer insights for marketing functions to maximize ROI on data investments.
• Conduct periodic scans of the customer base to uncover revenue opportunities across all segments.
• Design dashboards and dynamic reporting interfaces to deliver marketing KPIs to management and internal stakeholders.
• Collaborate with Business Intelligence (DWH) to enhance data quality, structure and accessibility for modelling and analysis.
• Support pre‑ and post‑analysis of products, providing ROI evaluations.
• Perform additional tasks as required by senior supervision.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Finance, Computer Science or a related field.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Experience working with cross‑functional marketing teams is preferred.

Required skills