Sales Executive – Premium Fitness Solutions

About the role

Befit, a premium fitness solutions business representing leading global fitness equipment brands, is seeking a Sales Executive to join its fast‑growing team in Riyadh. This role focuses on high‑end fitness solutions for homes, private gyms, commercial facilities, hospitality, and corporate environments, rather than traditional retail sales.

Key responsibilities

• Engage walk‑in customers, leads, referrals, and existing clients to identify sales opportunities.
• Understand customer requirements, fitness goals, space, and budget to recommend appropriate equipment.
• Present and demonstrate premium fitness equipment, communicating product features and benefits.
• Manage the full sales cycle from enquiry through quotation, negotiation, and closing.
• Build and maintain strong relationships with premium, high‑value customers.
• Proactively follow up on leads, maintain a healthy sales pipeline, and achieve individual sales targets.
• Identify upselling and cross‑selling opportunities across equipment, accessories, apparel, and other Befit products.
• Maintain showroom standards and deliver a premium customer experience.

Required profile

• 2–5 years of sales experience, preferably in premium/luxury retail, fitness, sports, automotive, furniture, interior solutions, hospitality, or other high‑value products.
• Experience handling high‑value sales and premium customers.
• Strong consultative selling, negotiation, and relationship‑building skills.
• Target‑driven with a commercial mindset and excellent follow‑up abilities.
• Passion for fitness, wellness, lifestyle, or premium brands is an advantage.