Sales Supervisor – B2C Direct Channel

About the role

We are seeking a results‑driven Sales Supervisor to lead a team of salesmen in our B2C Direct channel. You will drive sales performance, ensure field execution excellence, and develop your team to meet volume, coverage, and collection targets.

Key responsibilities

• Supervise and coach a team of salesmen to achieve monthly/quarterly sales, coverage, and collection targets.
• Conduct regular field visits and joint calls to monitor execution quality and customer relationships.
• Monitor route plans, visit compliance (e.g., Eagle Eye/tracking systems), and productivity KPIs.
• Review daily/weekly sales performance and take corrective action on under‑performance.
• Ensure adherence to credit control policies and support timely collections.
• Identify new business opportunities and support account acquisition within the assigned territory.
• Train and onboard new salesmen on products, systems, and selling techniques.
• Prepare performance reports and escalate operational issues to Sales Operations/Management.
• Ensure compliance with company policies, pricing, and promotional guidelines.

Required profile

• 5+ years of experience in field sales, with at least 3 years in a supervisory role.
• Experience in FMCG, lubricants, automotive, or related distribution business preferred.
• Strong leadership and coaching abilities.
• Valid driving licence and willingness to travel within the assigned territory.
• Fluent in Arabic; English is a plus.
• Bachelor's degree preferred.

Required skills

• Proficiency in Microsoft Excel.
• Experience with sales tracking systems such as Oracle or CRM platforms.

What we offer

• Competitive salary plus incentive scheme.
• Company vehicle or transportation allowance.
• Career growth opportunities within a leading global brand.