Senior Digital Marketing Specialist

About the role

We are seeking a Senior Digital Marketing Specialist to lead and optimise our paid, SEO and social media campaigns. The role combines strategic planning, hands‑on execution and performance analysis to drive revenue and lead generation.

Key responsibilities

• Develop and execute digital marketing strategies aligned with business and revenue objectives.
• Plan, launch, manage and optimise Google Ads, Meta Ads, TikTok Ads and other paid media campaigns.
• Conduct keyword research and manage Search, Display, Performance Max, remarketing and paid social campaigns.
• Implement SEO strategies including technical, on‑page, local and link‑building initiatives.
• Build and optimise landing pages and conversion funnels, collaborating with creative teams.
• Set up and verify conversion tracking using Google Tag Manager, GA4, Meta Pixel and TikTok Pixel.
• Analyse customer journeys, campaign attribution and conduct A/B testing of ads, audiences and creatives.
• Prepare regular performance reports with actionable insights and recommendations.
• Monitor competitors, market trends and emerging digital opportunities.
• Coordinate with sales and other departments to improve lead quality and conversion performance.

Required profile

• Minimum 5 years of hands‑on digital marketing experience in a performance‑driven environment.
• Proven ability to analyse campaign data and make decisions based on business results rather than vanity metrics.
• Strong commercial focus with experience managing significant advertising budgets.
• Excellent analytical mindset and ability to identify why performance changes and implement corrective actions.
• Fluent in Arabic and English with strong communication skills.

Required skills

• Google Ads, Meta Ads and TikTok Ads platforms.
• Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
• Google Analytics 4, Google Tag Manager and Google Search Console.
• Excel / Google Sheets for reporting and analysis.
• Experience with CRM systems and lead attribution.
• Landing‑page optimisation and Conversion Rate Optimisation (CRO) tools.
• Familiarity with AI‑powered marketing and automation tools.