Senior Product Specialist

About the role

The Senior Product Specialist will drive brand growth by coordinating market research, product testing and promotional initiatives. This role works closely with category teams, brand managers and creative suppliers to ensure product performance aligns with brand positioning.

Key responsibilities

• Coordinate market research projects to generate insights that sustain or improve brand profile.
• Initiate competitive product testing (lab analysis, in‑use or panel tests) and develop action plans to keep products on target.
• Collaborate with the category team to issue CCFs and hold monthly meetings with the brand manager to assess product quality.
• Propose innovative promotional tools, online initiatives, marketing events and PR plans within budget.
• Manage approved packaging graphics projects with creative teams and suppliers to meet launch timelines.
• Analyze retail audit reports (Nielsen, EPOS) to monitor market share and recommend corrective actions.
• Oversee social media communication and editorial campaigns in partnership with the digital marketing team.

Required profile

• Minimum bachelor's degree in Business Administration (MBA a plus).
• 2‑3 years of experience in FMCG marketing or a similar role.
• In‑depth knowledge of marketing and sales operations and processes.
• Excellent written and verbal communication, presentation and interpersonal skills.