Social & Digital Media Specialist

About the role

We are seeking a Social & Digital Media Specialist to shape the market perception of Autobia and Qasima Plus. This strategic, hands‑on position will drive brand recognition, manage Arabic social channels, and build Autobia’s LinkedIn presence to support both B2B growth and future consumer initiatives.

Key responsibilities

• Own end‑to‑end management of both brands’ Arabic social channels, including strategy, content pillars, calendar, publishing and community management.
• Develop and maintain Autobia’s LinkedIn profile to showcase market positioning, leadership insights, and hiring content.
• Plan and execute the B2B messaging launch in close partnership with the sales team.
• Design the consumer‑channel strategy ahead of the 2027 launch, pilot content, and run brand‑recognition and WhatsApp campaigns with defined budgets and metrics.
• Track brand growth versus competitors, conduct regular competitive analysis, and refine positioning.
• Measure performance (reach, engagement, budget) and deliver actionable insights to growth, product, and sales teams.
• Collaborate with videographers, designers, and cross‑functional teams for content creation and attribution reporting.
• Participate in day‑to‑day execution as needed in a fast‑moving startup environment.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 4–6 years of experience in marketing, brand or communications with solid B2B exposure.
• Proven ability to launch a social channel from zero to live.
• Excellent original Arabic writing (Modern Standard Arabic) and strong English proficiency.
• Experience translating market insights into brand positioning and competitive analysis.
• Creative judgment and hands‑on experience with social and messaging campaigns, including awareness and WhatsApp initiatives.
• Confidence in campaign budgeting, data interpretation, and cross‑functional collaboration.

Required skills

What we offer

• Opportunity to shape the narrative of two emerging brands.
• Close collaboration with product, growth, sales and design teams.
• Dynamic startup environment with high impact and ownership.