B2B Sales Manager - F&B / Specialty Coffee

About the role

TradesApp is seeking an experienced B2B Sales Manager to lead its Food & Beverage and specialty coffee business in Saudi Arabia. The role focuses on expanding the corporate client base, strengthening existing relationships, and driving revenue growth across hotels, restaurants, cafés, offices and retailers.

Key responsibilities

• Develop and execute sales strategies to meet revenue targets.
• Identify, acquire and manage new B2B clients throughout the Saudi market.
• Build and nurture relationships with corporate customers, hotels, restaurants, cafés and other F&B businesses.
• Manage the full sales cycle from lead generation to negotiation, closing and account management.
• Prepare proposals, quotations, presentations and commercial agreements.
• Maintain a robust sales pipeline, provide forecasts and regular performance reports.
• Monitor market trends, customer needs and competitor activities.
• Collaborate with Operations, Marketing and other internal teams to ensure seamless service delivery.
• Represent the company at exhibitions, networking events and industry meetings.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Hospitality or related field.
• 5–8 years of B2B sales experience in the Saudi F&B sector, preferably in specialty coffee or café brands.
• Established network and strong connections within the Saudi F&B market.
• Proven track record of achieving sales targets and growing key accounts.
• Fluent English; Arabic is a plus.
• Valid Saudi driving license preferred.

Required skills

• Proficiency with Microsoft Office.
• Experience using CRM systems.

What we offer

• Opportunity to lead a high‑growth segment in a dynamic market.
• Competitive compensation package.
• Collaborative, fast‑moving work environment.