Brand Communications Manager

About the role

The Brand Communications Manager will lead the development and execution of localized marketing strategies for Geely Automobile in overseas markets. This role works closely with subsidiaries, general distributors, and internal teams to ensure brand consistency and market relevance.

Key responsibilities

• Collaborate with subsidiaries and distributors to create integrated marketing plans tailored to target markets.
• Design brand development frameworks and communication plans aligned with corporate strategy.
• Define content guidelines, core communication themes, and release timelines for brand dissemination.
• Conduct market research, positioning, and PR planning to propose customized communication solutions for the Geely brand.
• Coordinate with distributors on localized graphic designs and TVC scripts, oversee marketing expense reimbursement standards, and optimise advertising roll‑outs.
• Drive brand building initiatives to elevate Geely’s image in assigned overseas markets.

Required profile

• Bachelor’s degree or higher in English, Russian, Spanish, Arabic, Marketing, Advertising, Journalism, Media & Communication, or related fields.
• Minimum 5 years of experience in overseas marketing and communication within the automotive industry.
• Willingness to travel on short‑term overseas business trips.
• Fluent English for daily business communication.
• Strong cross‑functional communication, coordination, and execution capabilities.

Required skills