Brand Manager – Fast‑moving Consumer Goods (Jeddah)

About the role

Our client, a leading fast‑moving consumer goods company in Saudi Arabia, is seeking a Brand Manager to lead the development and execution of brand strategies for key product categories in Jeddah. The role will drive brand equity, oversee marketing campaigns and collaborate closely with sales and trade‑marketing teams to ensure commercial alignment.

Key responsibilities

• Define and implement brand strategies that support business growth and market share objectives.
• Plan, launch and manage integrated marketing campaigns across multiple channels.
• Monitor market performance, consumer insights and competitive activity to inform brand decisions.
• Work with sales and trade‑marketing teams to translate brand plans into effective commercial execution.
• Track and report on brand KPIs, ensuring targets for awareness, preference and sales are met.

Required profile

• Minimum several years of experience in FMCG brand management.
• Demonstrated ability to drive brand growth through integrated campaigns.
• Strong understanding of consumer insights, market dynamics and trade‑marketing collaboration.
• Excellent analytical, communication and stakeholder‑management skills.

Required skills

• Proficiency in analysing market data and consumer research.
• Capability to develop strategic brand plans and translate them into actionable marketing activities.