Country Sales Manager

About the role

You will be the senior commercial leader for a family‑owned fragrance house operating retail shops and kiosks across Saudi Arabia. The role combines hands‑on store oversight with strategic network growth, requiring you to spend significant time on the shop floor and with regional managers.

Key responsibilities

• Deliver monthly and annual sales, margin and P&L targets for the KSA network, shop by shop and region by region.
• Lead, coach and hold Area Sales Managers accountable; set visit plans, review cash and tender verifications, and conduct top‑stock checks.
• Own cash and tender control across the Kingdom, including daily bank deposits and BNPL settlement reconciliation.
• Manage stock levels, prevent stock‑outs, handle slow‑moving inventory and coordinate forecasts with head‑office production and logistics.
• Build and manage the new‑shop pipeline: assess footfall, negotiate with mall operators, present business cases and conduct post‑opening reviews.
• Recruit, develop and promote internal talent, certify Area Sales Managers and ensure continuous product and service training.
• Ensure compliance with labour, Saudization, VAT invoicing, licensing and mall regulations.
• Drive customer loyalty through the company’s loyalty programme and report performance to the Director of Sales.

Required profile

• Eight or more years in retail sales, with at least three years leading a multi‑store, multi‑region network in Saudi Arabia.
• Background in fragrance, beauty, luxury or specialty retail is strongly preferred.
• Proven record of achieving sales targets and managing a retail P&L.
• Experience opening shops in Saudi malls and negotiating with landlords and authorities.
• Demonstrated ability to develop store managers into area managers.

Required skills

• Cash control and daily bank deposit management.
• Stock management and inventory optimisation.
• POS data analysis and reporting.
• BNPL (Tabby, Tamara) settlement reconciliation.
• Compliance with Saudi labour, Saudization and VAT regulations.