Digital Innovation Manager

About the role

The Digital Innovation Manager will shape and execute the Group’s digital marketing and performance strategy across multiple business units. This senior position leads AI adoption, marketing automation, and MarTech initiatives to drive data‑driven decision‑making and boost ROI.

Key responsibilities

• Develop and implement the Group’s digital and performance marketing strategy.
• Lead digital transformation projects, including AI integration, marketing automation, and MarTech solutions.
• Manage media agencies and digital partners to optimise campaign performance and ROI.
• Monitor and report digital performance through dashboards, analytics, and actionable insights.
• Collaborate with Business Units, IT, CRM, and Data teams to deliver cross‑functional digital initiatives.
• Identify emerging digital trends and propose innovative solutions to enhance business outcomes.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, IT or a related field.
• 8+ years of experience in digital, performance marketing or digital media, with proven leadership experience.
• Strong analytical, communication and stakeholder‑management abilities.

Required skills

• AI integration
• Marketing automation
• Digital analytics
• Performance marketing
• MarTech platforms