Digital Marketing Lead

About the role

We are looking for a Digital Marketing Lead to shape and execute MOZN’s digital marketing strategy across its three business units – FOCAL, OSOS and MOZN Solutions. The role will own end‑to‑end online marketing activities, drive brand awareness, generate qualified demand and support revenue growth for our enterprise AI solutions.

Key responsibilities

• Develop and run multi‑channel digital campaigns on websites, landing pages and paid platforms.
• Own the Mozn and FOCAL websites – content updates, UX optimisation, integrations and performance tracking.
• Plan and execute inbound and outbound lead‑generation programmes across paid, owned and earned channels.
• Manage paid advertising on Google, LinkedIn, YouTube, Meta, Bing and programmatic networks, from strategy to optimisation and reporting.
• Set up and maintain marketing automation workflows in HubSpot and Salesforce for lead nurturing, newsletters and account‑based campaigns.
• Maintain SEO/SEM strategies, implement CRO best practices and personalise user experiences.
• Oversee social media presence on LinkedIn, X (Twitter) and other relevant platforms.
• Monitor KPIs/OKRs, build dashboards and report on MQL‑to‑SQL conversion, channel ROI and pipeline influence.

Required profile

• Proven experience in B2B SaaS or AI‑focused digital marketing.
• Data‑driven mindset with a track record of delivering measurable demand‑generation results.
• Ability to manage multiple projects, collaborate with cross‑functional teams and stay ahead of emerging marketing technologies.

Required skills

• HubSpot and Salesforce marketing automation.
• Paid advertising platforms: Google Ads, LinkedIn Ads, YouTube Ads, Meta Ads, Bing Ads, programmatic.
• SEO, SEM and conversion‑rate optimisation.
• Analytics and dashboard tools for performance tracking.