Digital Marketing Officer

About the role

The Digital Marketing Officer will develop and execute digital marketing plans that support the company’s objectives. The role involves creating and managing campaigns across multiple online platforms and collaborating with sales and business development teams to convert leads into opportunities.

Key responsibilities

• Prepare and implement digital marketing plans aligned with company goals.
• Create and manage advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, TikTok, and Snapchat.
• Manage social media accounts and produce marketing content for target audiences.
• Analyze campaign performance, optimize results, and reduce customer acquisition costs.
• Monitor KPIs, prepare periodic performance and budget reports, and conduct market and competitor research.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• 2 to 5 years of hands‑on experience in digital marketing and managing advertising campaigns.
• Proficiency in Arabic and a good level of English.

Required skills

• Experience with Google Ads.
• Experience with Meta Ads (Facebook, Instagram).
• Familiarity with advertising on LinkedIn, TikTok, and Snapchat.