Marketing Officer

About the role

The Marketing Officer will develop and execute marketing plans that support the company's objectives, driving brand awareness and lead generation across digital channels.

Key responsibilities

• Prepare and implement marketing strategies aligned with company goals.
• Manage and monitor campaigns on social media, Google, Instagram, Facebook, LinkedIn and other platforms.
• Create and publish content through digital channels.
• Analyze campaign performance, track KPIs such as acquisition cost and conversion rates, and produce periodic reports.
• Conduct market research and competitor analysis to uncover new opportunities.
• Coordinate with sales and business development to convert leads into opportunities.
• Monitor marketing budgets and optimize return on advertising spend.

Required profile

• Bachelor's degree in Marketing, Business Administration or related field.
• 2‑5 years of practical marketing experience.
• Experience managing digital marketing and social media campaigns.
• Strong analytical and report‑writing abilities.
• Proficiency in Arabic and good command of English.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)