Director of Sales & Marketing – Luxury Hotel

About the role

The Director of Sales & Marketing will shape and execute the sales and business development strategy for a large‑scale 5‑star hotel, driving revenue growth, market expansion and strategic partnerships across local, regional and international markets.

Key responsibilities

• Develop and implement the overall sales and business development strategy.
• Identify and penetrate new source markets locally, regionally and internationally.
• Establish strategic partnerships with travel agencies, tour operators, DMCs, corporate accounts and other key stakeholders.
• Lead growth initiatives across Hajj & Umrah, leisure, groups, corporate and wholesale segments.
• Maintain relationships with major Hajj & Umrah operators and international travel partners.
• Organise and lead international sales missions, roadshows, exhibitions and other business development activities.
• Monitor market trends, competitor activity and customer behaviour to uncover new opportunities.
• Collaborate with Revenue Management and Marketing to maximise occupancy, ADR, RevPAR and overall revenue.
• Lead, motivate and develop the sales team to meet targets and KPIs.
• Prepare forecasts, budgets, performance reports and market development plans.

Required profile

• Bachelor’s degree in Hospitality, Business Administration, Marketing or a related field.
• 20+ years of progressive hotel sales experience, preferably with 5‑star international brands.
• Proven experience as a Director of Sales, Director of Sales & Marketing or Commercial Director.
• Experience in large hotels (700+ rooms) and a strong track record of opening new markets.
• Extensive network with travel agencies, tour operators, DMCs and corporate clients.
• Hajj & Umrah experience, especially within the Makkah market, is a strong advantage.

Required skills