Freelance Marketing Manager (Arabic Speaker) - 12 Month Contract

About the role

Tahaluf, a joint venture between Informa PLC, SAFCSP and the Events Investment Fund, is the largest B2B live and on-demand events organiser in Saudi Arabia. It is looking for a freelance Marketing Manager fluent in Arabic and English for a 12-month contract in Riyadh. The manager designs and delivers key parts of the marketing strategy to reach commercial objectives and revenue targets, covering brand, customer segmentation, data analytics, campaign planning and multi-channel optimisation.

Key responsibilities

• Own and manage inbound and outbound marketing campaigns, from planning and implementation to optimisation, and report regularly on traffic, leads and conversions
• Use Adobe Analytics, Google Analytics and other tools to test, benchmark and set new KPI targets for digital campaigns
• Work with agencies on paid campaigns and optimise them with vendor dashboards and analytics reports
• Develop organic search growth strategies and SEO tactics across customer lifecycle stages, and collaborate with content creators on high-quality content
• Run A/B tests, landing pages and CTAs, and manage organic search performance by clicks, traffic and conversions
• Lead digital marketers, guide the team, and share insights with management to drive revenue and new opportunities
• Plan campaigns to meet visitor attendance and exhibitor acquisition goals, and monitor plans against deadlines and budgets
• Define target segments, personas and messaging, and deliver timely communications across digital channels

Required profile

• Proven experience as a Marketing Manager and events marketing experience
• Bachelor's degree or equivalent; formal business or marketing higher education is desirable
• Fluent Arabic and English, with strong written and verbal communication
• Experience in a fast-paced environment and deadline-driven approach
• Desirable: project management experience in marketing

Required skills

• Digital marketing: PPC, SEO, online advertising and direct marketing
• Database development, segmentation and advanced targeting
• Copywriting and strong analytical mindset
• MS Office, including intermediate/advanced PowerPoint, Word and Excel
• Desirable: marketing automation (Eloqua), CMS platforms, social media scheduling (Sprout Social, Hootsuite), social listening, and marketing analytics platforms