Senior Marketing Executive - 6 Month Contract

About the role

Tahaluf, a joint venture between Informa PLC, SAFCSP and the Events Investment Fund, is the largest B2B live and on-demand events organiser in Saudi Arabia. As Senior Marketing Executive on a 6-month contract, you will be the strategic engine behind two major life science and pharmaceutical events, developing and executing multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI and strengthen CPHI Middle East and BIO Middle East as must-attend fixtures in the regional pharma calendar.

Key responsibilities

• Lead the full marketing cycle (awareness, interest, conversion, retention) for both events, including data segmentation targeting API manufacturers, biotech startups, regulators and big pharma C-suite, and own the marketing budget for paid, earned and owned channels.
• Generate quality MQLs through inbound marketing and targeted LinkedIn campaigns, and oversee whitepapers, webinars and industry reports.
• Manage automated email journeys (Eloqua) to nurture prospects through the registration funnel.
• Act as marketing liaison for local health authorities and trade associations, negotiate barter agreements and manage relationships with regional and international trade press.
• Work with operations to ensure a seamless brand experience on the show floor and deliver weekly KPI reports on registration pacing and exhibitor MQLs.

Required profile

• 3+ years in B2B event marketing; pharmaceutical, biotech or healthcare experience is a significant advantage.
• Bachelor's degree in Marketing, Business or a related field.
• English is essential; Arabic is a plus.

Required skills

• Mastery of marketing automation tools.
• SEO/SEM, LinkedIn Campaign Manager and Google Analytics (GA4).

The role is remote and lasts 6 months; relocation or sponsorship support is not provided.