Head of Marketing

About the role

The Head of Marketing will lead the corporate marketing function for a prominent Riyadh‑based holding company, shaping group‑wide strategy and ensuring a consistent, high‑quality brand presence across all subsidiaries and external channels.

Key responsibilities

• Develop and implement a group‑wide marketing, brand and communications strategy aligned with long‑term growth objectives.
• Strengthen the corporate brand, market positioning and reputation of the holding company.
• Establish brand architecture and governance across the portfolio, ensuring consistent identity, messaging and visual standards.
• Partner with senior leadership to translate corporate priorities into effective marketing programmes.
• Lead annual marketing planning, budgeting and performance measurement for the group.
• Oversee corporate communications, public relations, media engagement and executive profiling.
• Manage creation of corporate content such as profiles, presentations, websites, announcements and digital campaigns.
• Develop integrated campaigns across digital, social, events, partnerships and traditional media.
• Strengthen digital presence and support marketing of new ventures, investments and business launches.
• Collaborate with commercial and business development teams to identify market opportunities and drive revenue‑supporting campaigns.
• Oversee market research, competitor analysis and sector intelligence to inform strategic decisions.
• Build relationships with media, government stakeholders, external partners and industry bodies.
• Plan and deliver corporate events, conferences, sponsorships and high‑profile engagements.
• Select and manage external agencies, consultants and other marketing suppliers.
• Establish KPIs and reporting mechanisms to measure brand awareness, campaign effectiveness and ROI.
• Recruit, develop and lead a high‑performing internal marketing and communications team.

Required profile

• Proven senior leadership experience in marketing, preferably within a diversified portfolio or holding‑company environment.
• Strong strategic thinking with the ability to translate corporate objectives into actionable marketing plans.
• Excellent stakeholder management skills, capable of influencing senior executives and external partners.
• Demonstrated ability to build and maintain a consistent brand architecture across multiple business units.
• Experience in budgeting, performance measurement and ROI analysis for large‑scale marketing programmes.
• Ability to lead cross‑functional teams and manage external agencies effectively.

Required skills

• No specific technical tools were mentioned in the posting.